Web Specialist

Responsibilities

• Maintain corporate web applications within timelines to achieve client objectives.  Specific activities include the following:
  • Respond to inquiries in a timely manner, recommend appropriate course of action and/or assist with required changes;
  • Create web templates that facilitate communication goals and adhere to corporate web guidelines;
  • Plan and design information architecture;
  • Perform search engine optimization to enhance web applications;
  • Conduct search research, gap analysis, evaluate trends, and provide strategic search optimization recommendations;
  • Run search reports and take appropriate action;
  • Document and communicate additional programming requirements (scripting functionality) to the developer; and,
  • Create, edit and/or assist in multimedia, text layout and content development consistent with organizational objectives, strategy, corporate standards and guidelines.
• Act as liaison between internal and external end users and Information System Service groups to ensure the smooth operation of corporate web applications
• Maintain website governance
  • Maintain design and content integrity of corporate web applications;
  • Establish design standards for web environment, including adhering to corporate brand guidelines and web design best design practices;
  • Ensure web communications align with the company’s vision, values and priorities; and,
  • Ensure web best practices, features and technology are followed
• Act as a resource to clients regarding the publishing process. Including:
  • Provide client coaching; explore new ideas and innovations and identify and resolve problems;
  • Conduct content author training sessions; and,
  • Encourage consistency, quality and accuracy.
• Ensure the development and installation of new and revised websites, which includes:
  • Review web applications to meet business requirements; 
  • Perform gap analysis between corporate communications strategies and the web; 
  • Review trends, and provide recommendations
• Participate in the management of small or medium-sized web based projects
• Create online forms to meet operational needs
  • Collaborate with end users regarding form requirements;
  • Ensure form design follows company standards;
  • Set up user permissions;
  • Provide form data to clients
• Prepare and optimize images and videos for web applications 
• Troubleshoot first level web related operational problems
• Administer the web publishing environment, including:
  • Maintain content author permissions;
  • Implement workflow based on client requirements;
  • Create and maintain support reference material and training documents; and,
• Participate in the development, testing, and implementation of web applications (includes maintenance, identifying bug fixes and determining enhancements, if required)
• Market and promote web services to existing and prospective clients; conduct presentations to potential client groups
• Performs duties of a minor nature related to the above duties which do not affect the rating of the job

Requirements

• Completion of a Technical Web Designer Certificate or directly related certificate from an accredited institution
• A minimum of two (2) years directly related experience
• Advanced knowledge of website infrastructure, operation, and design
• Advanced knowledge of applicable applications and web-related software programs
• Advanced knowledge of web content management systems and collaborative platforms
• Advanced knowledge of HTML programming and working knowledge of cascading style sheets 
• Ability to create online forms 
• Working knowledge of video streaming sites 
• Business analyst experience an asset
• Excellent oral, written, presentation and interpersonal skills, including ability to share knowledge and skills with others
• Ability to provide leadership, direction and support to internal clients and external consultants 
• Ability to provide customer service in a large complex organization, with a well-developed knowledge of the value and use of the web and other communication mediums
• Ability to conduct research and provide trend analysis
• Ability to troubleshoot first level web related problems
• Competence in managing small to medium-sized projects