Digital Marketing Analyst

Responsibilities

• Develop and implement comprehensive digital analytics strategies using web analytics tools and platforms, such as Google Analytics and Google Tag Manager, to track and measure online marketing performance.
• Collect data and analyze web traffic, conversions, sales, revenue, and other key performance indicators (KPIs) using web analytics tools and platforms.
• Provide data-driven insights and recommendations to improve the effectiveness and efficiency of online marketing strategies, such as SEO, SEM, email marketing, social media marketing, content marketing, etc.
• Work collaboratively with external communications team to provide recommendations for strategic communications plans.
• Work closely with media agency of record to understand analytics and performance of paid advertising.
• Create and present reports and dashboards to communicate web and data analytics findings and recommendations to stakeholders.
• Perform customer analytics, such as segmentation, profiling, behaviour analysis, lifetime value analysis, churn analysis, etc., using data analytics tools and platforms.
• Conduct A/B testing, multivariate testing, and optimization experiments to improve website design, user experience, and conversion rates.
• Collaborate with other digital marketing team members and cross-functional teams to ensure alignment of web analytics goals and objectives.
• Stay updated on the latest trends, best practices, and technologies in web analytics and digital marketing.
• Performs duties of a minor nature related to the above duties, which do not impact the rating of the job.

Requirements

• Successful completion of Bachelor’s Degree in Marketing, Computer Science, Mathematics, or a related field from an accredited post-secondary institution.
• Three years’ recent and related experience with analytical and reporting tools and statistical modelling.
• Experience with analytical and reporting tools, such as PowerBI and Google Analytics 4.
• Experience with statistical modelling using Shiny, R, Q or Displayr, or SPSS
• Knowledge of A/B testing, multivariate testing, and optimization experiments
• Knowledge of digital marketing across social, display, and programmatic platforms
• Analytical thinking skills
• Ability to deliver data-driven insights
• Ability to apply quantitative and qualitative research skills in their work
• Exceptional organizational skills: demonstrated ability to manage multiple projects simultaneously and deliver quality results under tight timelines.
• Excellent communication and presentation skills